Colour Scheme

When choosing my colour scheme i went straight for the underground grime scene colour of yellow and black, these two hazardous colours have been used for a long time to represent the grime scene as it as thought to  be equally as dangerous and threatening.

When choosing the third colour to write items such as puffs, teasers, pull quotes ect in, i intially went for a red colour. However it was apparent that this colour combination did not appear to be a good contrast, as well as looking too masculine, which may have driven away my female readers who make up a substantial amount of my target market.

In order to find a better suited colour i used the colour wheel, which highlighted that purple/violet would be a perfect colour to contrast the yellow, purple is the perfect third colour to capture female consumer as it quite a 'girlie' colour yet not too feminine that it drives away the male audience.

Colour Wheel

1st colour combination
black, yellow, red                                 

Final Colour Combination
black, yellow, purple

Magazine Title Selection

Above is a brain storm of all my magazine title ideas, at first i was going to go with the name 'Stance', as in the present day grime scene it relates to how you carry yourself in the way of clothing, manor and positioning. Also known 'swagger'. However i opted against this names as a number of my peers who are within my target population and match my reader profile where not keen on the name and did not grasp the concept of it.

Injunction received an extremely positive response from all my  peers with comments such as 'its one I'll remember', 'its unique to you, you can easily adapt it' and 'it represents your genre well, strong and defiant'. 

I related injunction to a grime magazine as 'in junction' connotes meeting point for several routes, and that's what I want my magazine to represent, a meeting point for all artist within the grime scene. An actual injunction can only be issued by some one with power and authority and i also want my magazine to represent that. My target market are both male and female so I the name 'Injunction' is neither to feminine or masculine, my peers explained the name the best, its 'strong and defiant'.

Double Page Spread Analysis

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Contents Analysis

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Front Cover Analysis

   Pride Magazine

                                                                      

Juicy Magazine

My Reader Profile

15-25 year old readers, 60% female and 40% male. Engaged in and follow the lifestyle of UK grime artist. Up to date and consistently active on sites and blogs such as twitter, facebook ect. Where high fashion meet the mean the streets of London, and individuality is only for the courageous, yet courage is innate for all my readers!

Examples of Reader Profiles

Word Magazine

When he was 19 music was his world. Music magazines were his first real print addiction. They gave him a sense of community, a language, a style and a whole new way of looking at the world. You won't find him following the crowd but you might find him leading it. He's trusted by his peers as the person to turn to for an informed opinion on music and media.

Now that he is over 30 with a partner and possibly even a family, he is as passionate about music as ever but his interests have broadened to encompass other forms of entertainment and new technology to enjoy these on. He is still after the sense of community he used to get from music magazines, but until the arrival of Word felt there was no longer anything in the market for him. On one hand he feels too old for what he considers to be the over-heated world of the current entertainment monthlies and on the other he does not want to live in the past with a nostalgia magazine.

Kerrang! Magazine

Kerrang!’s 15-24 year old readers (60% male and 40% females)

Are sharp, intelligent and rejoice in their individuality. Typical of modern youth, media savvy and marketing-averse, they are active consumers of computer games, media and fashion. On average they buy 31 albums a year (!). The brands that make he effort to talk to them in their language are rewarded with enormous loyalty.