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Friday, 8 April 2011

url for you tube presentation




url for you tube presentation

Tuesday, 22 March 2011

Featured Artist Seejay 100's Single

Now aged 20 SeeJay100 Recently signed to Coda Music booking agency who represent artists such as ‘Calvin Harris’, ‘Chipmunk’, ‘Mr Hudson’ and many more big UK acts, having teamed up with co label artist ‘The Real Mr Smith’ for his début single ‘I Can’t Help It’ which was released in the spring of 2010. SeeJay100 promises to be the sleek grime artist of present. Having shot a video for the single, directed by Antoine Dixon and the completion of his début Mix tape “Undiscovered” which is a gritty, hard-hitting and somewhat amusing collection of tracks with various collaborations produced for the streets the mix tape is currently available for download.


Below is a link to his video

My Key Artist

InJuction has SeeJay 100 as the first edition key artist. SeeJay100 has in the last 2 years been floating around the Urban scene; coming from South London the home of artists such as So Solid; SeeJay100 was constantly surrounded by music and talented artists. It was in 2009 when he decided to take his music to the next level and began working on his music full time, experimenting with various genres and collaborations.

 Seejay 100 is signed to just bounce records, has realeased numerous mixed tapes. The lastest mixtape is the most popular and most profitable its called say what I like 'Say What I Like'. 'Say What I Like' is available to download on itunes.



As a performer SeeJay100 is a natural, and has already performed in front of thousands of people, most notably on the British comedian’s ‘I Am Slim’ UK sell-out tour that took place in early 2009. It is around this time that a Norwegian promoter that was impressed by his talent arranged for a five-day tour in Norway along with his co label artist The Real Mr Smith. In the summer of 2009 SeeJay100 Performed at ‘Ghana In the Park’ in North London alongside Big UK acts such as ‘Tinchy Stryder’ and ‘Donaeo’ to an audience of over 4,000 people.

Tuesday, 1 March 2011

Original Shots

Original shots taken in various locations on the 23/02/11

Shot Schedule

Sunday, 27 February 2011

Flat Plan Analysis

Add The Slides

Colour Scheme

When choosing my colour scheme i went straight for the underground grime scene colour of yellow and black, these two hazardous colours have been used for a long time to represent the grime scene as it as thought to  be equally as dangerous and threatening.


When choosing the third colour to write items such as puffs, teasers, pull quotes ect in, i intially went for a red colour. However it was apparent that this colour combination did not appear to be a good contrast, as well as looking too masculine, which may have driven away my female readers who make up a substantial amount of my target market.

In order to find a better suited colour i used the colour wheel, which highlighted that purple/violet would be a perfect colour to contrast the yellow, purple is the perfect third colour to capture female consumer as it quite a 'girlie' colour yet not too feminine that it drives away the male audience.

Colour Wheel

1st colour combination
black, yellow, red                                 
Final Colour Combination
black, yellow, purple