Market Research Evaluation

When conducting my market research I used a stratified random sampling, I new I wanted 13-25 year olds with the majority around the 16-21 mark, I selected this age range as it was clear from some secondary research that this age range had the largest amount of listeners and more importantly biggest consumers of UK grime music. 60% of my respondents were female and 40% male. With many showing a great deal of interest and the key positive influence of female artist to the genre of music it is apparent that there is a niche market opportunity. The market segment target population would be males as they already display a keen interest for UK grime music, but the USP would be that the magazine predominantly feature females artist to attract the exponentially growing female fans. I know that featuring mainly female artist will attract the female fans as majority of female respondents said that the rise in female artist ‘greatly’ influenced their interest in this genre. The UK grime scene isn't the most capitalizing genre as many consumer are young adults going through college and university so pricing is a key factor, half of respondents said that they would pay between £2-3 and 70% said that they would buy a music magazine once a month, this indicates that the magazine would have to be quite detailed and extensive as it would be a weekly issue, and the price point would have to be low but this should be a problem as most artist in the UK grime scene just want to get themselves and there music out there so are therefore not too interested in fees.