Market Research Summary

Currently how interested are you in UK grime artist? (5 being the highest)

Has the rise of female artist such as Nicki Minaj, Eve

 Shystie ect influenced your interest in grime music?

Half of all respondents said they were a ‘4’ this shows a key interest in the genre, and no respondent gave the answer ‘1’, therefore the whole sample had some intereset in the UK? grime scene, so are therefore possible consumers.

The graph above clearly indicates that rise in female artists on the grime scene has a positive affect. All respondents said that the female artist have influenced their interest in UK grime, and the respondents that didn't say that claimed that they were already ‘keen’ on the genre of music. Which clearly highlights a possible market for a UK grime music magazine that features/specializes female artist.

How often would you purchase a music magazine?

From this data it is clear that the issue would need to be release monthly as 70% of my sample said that they would buy a music magazine monthly, none said weekly, which is a clear warning to stay a way from weekly issues. How often a magazine is published is a clear indication to how extensive each issue needs to be.

What price range would you be willing to buy a magazine for?

The price is a indication to the age of the audience and how extensive they expect the magazine to be. 50% of respondents said they would be willing to pay £2-3.